Blog

In the increasingly competitive hospitality world, hotel marketing can no longer be done instantly. Many hotels expect guests to book immediately after seeing an advertisement or OTA listing, when in reality, the guest decision-making process is much longer. This is where the role of the hotel marke... More

Many hotel owners feel they've done their best in marketing their hotel. They've advertised, joined major OTAs, and offered discounts, but the results remain the same: low or unstable bookings.If this happens, the problem often isn't budget, but market segmentation. Selling your hotel to everyone ac... More

In the fast-paced hotel industry, room availability must always be accurate across all channels. However, many hotels still experience classic issues like overbooking, underbooking, and outdated allotment information. These issues not only impact operations but also potential sales.This is why Auto... More

In the increasingly competitive hospitality world, pricing strategy is no longer simply about setting the "right" price or following competitors' prices. In fact, many hotels still make fundamental mistakes that make it difficult to compete, both on OTAs and direct channels. The result? Declining oc... More

In the increasingly competitive hospitality industry, revenue management is no longer about setting low prices and hoping rooms sell. This outdated approach leaves hotels vulnerable to OTAs and missing out on potential revenue. Many hotels still overlook a modern revenue management approach that com... More