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Many hotel owners feel they've done their best in marketing their hotel. They've advertised, joined major OTAs, and offered discounts, but the results remain the same: low or unstable bookings.If this happens, the problem often isn't budget, but market segmentation. Selling your hotel to everyone ac... More
In the fast-paced hotel industry, room availability must always be accurate across all channels. However, many hotels still experience classic issues like overbooking, underbooking, and outdated allotment information. These issues not only impact operations but also potential sales.This is why Auto... More
In the increasingly competitive hospitality world, pricing strategy is no longer simply about setting the "right" price or following competitors' prices. In fact, many hotels still make fundamental mistakes that make it difficult to compete, both on OTAs and direct channels. The result? Declining oc... More
In the increasingly competitive hospitality industry, revenue management is no longer about setting low prices and hoping rooms sell. This outdated approach leaves hotels vulnerable to OTAs and missing out on potential revenue. Many hotels still overlook a modern revenue management approach that com... More
Competition for hotels on OTAs (Online Travel Agents) will intensify in 2026. With the increasing number of new properties, aggressive pricing strategies, and constantly changing OTA algorithms, hotels that aren't prepared will increasingly sink to the back of search results, meaning they'll disappe... More