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The Christmas and New Year season is always a "golden" time for the hospitality industry. Demand increases significantly, guests travel more, and occupancy rates tend to rise. However, increased demand doesn't automatically guarantee skyrocketing hotel revenue. Without the right strategy, hotels can... More
In the digital age, hotel marketing doesn't just rely on OTAs or guest recommendations. Optimizing search engines through hotel SEO is key for small and boutique hotels to stay competitive, attract new guests, and improve their direct booking strategy. Here are 5 of the best SEO strategies you can i... More
In the modern hospitality world, hotel marketing isn't just about promotions and room rates. Reservation management is also key to operational efficiency and guest experience. One of the best solutions is to use a hotel reservation system. Here are 5 key benefits for your property.1. Reduces the Ris... More
In the hospitality industry, understanding key terms is crucial for efficient hotel marketing strategies and operational management. Three terms every hotelier must understand are ADR, RevPAR, and Occupancy.1. ADR (Average Daily Rate)ADR is the average room rate paid by guests per night. This helps... More
Every hotel guest has different needs and preferences. From business guests seeking comfort and efficiency to leisure travelers seeking unique and relaxing experiences, the same hotel marketing approach isn't always effective. Understanding these differences is key to increasing guest satisfaction a... More