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Every hotel guest has different needs and preferences. From business guests seeking comfort and efficiency to leisure travelers seeking unique and relaxing experiences, the same hotel marketing approach isn't always effective. Understanding these differences is key to increasing guest satisfaction a... More
In the digital age, hotel marketing is no longer just about promotions on social media or official websites. Reservation management has become a crucial aspect that determines operational efficiency and guest experience. Two main methods frequently used are manual booking and channel managers. So, w... More
The hotel industry in Bali continues to grow, but many hotels still rely on conventional marketing strategies. For 2026, what will separate successful hotels from mediocre ones will be their ability to implement creative, under-the-radar strategies. Here are some hotel marketing strategies that can... More
Bali is indeed a world-class tourist destination that never runs out of visitors. However, every hotel faces the challenges of the low season, when occupancy rates drop drastically. This is where hotel marketing plays a crucial role in maintaining a steady flow of guests. With the right marketing st... More
In the digital era, Online Travel Agents (OTAs) have become a key marketing channel for the hotel industry. From small hotels to large resorts, almost all properties rely on OTAs for visibility and bookings. However, many hotel owners still wonder: how exactly do OTA algorithms work to determine hot... More