Get the best solutions to increase your hotel’s reservations and revenue. Stay updated with the latest in hospitality e-commerce on the Ecommerceloka Blog.
Declining hotel occupancy often causes immediate concern in the hospitality industry. When room occupancy rates start to drop, many hotels immediately consider increasing their advertising budget, offering significant discounts, or launching new promotions.However, before making these decisions, the... More
Amidst increasingly fierce competition in the hospitality industry, many hotels have begun increasing their investment in digital marketing to attract more guests. However, many hotels feel they have spent significant advertising budgets but still haven't achieved optimal results from direct booking... More
Many hotels think that if occupancy is high, business is running smoothly. However, this isn't necessarily the case. Some hotels are almost full every day, but profits remain slim. On the other hand, there are also properties with average occupancy, but their revenue is much healthier. The differenc... More
Many hotels feel they have a website, but direct bookings remain minimal. They have traffic. Instagram is active. Ads are also running. But inquiries and reservations still come in mostly through OTAs. When this happens, the problem is often not traffic, but rather the website structure itself. This... More
Many hotels are still too focused on achieving high occupancy rates. However, in the hospitality business, full rooms don't necessarily translate to maximum profits. Therefore, there's one metric that hotel revenue managers almost always pay attention to: ADR. If you've worked in the hotel, villa, o... More