Today's hotel guest behavior is very different from a few years ago. If hotels are still relying on outdated methods of selling rooms, they are likely missing out on potential revenue without realizing it.
This shift in booking behavior means that hotel ecommerce and hotel marketing strategies can no longer be taken for granted. ecommerceloka will discuss how hotel guest behavior is changing, its impact on room sales, and how ecommerceloka can help hotels adapt strategically.
Hotel Guests Are Now Doing More Research, Less Impulsive
Before booking, guests now:
- Compare prices across multiple channels
- Check reviews and ratings in more detail
- Visit the hotel website before deciding
This means that booking decisions are no longer instant. The hotel's website and ecommerce system play a major role in convincing guests at the final stage.
Mobile Is the Starting Point for Booking
The majority of guests begin their hotel search via smartphone. If a hotel website is slow, not mobile-friendly, and the booking engine is complicated, potential bookings will be lost before guests even reach the payment stage. This is why today's hotel marketing strategy must be mobile-first.
Price Isn't the Only Factor
Guest booking behavior shows one important thing: low prices don't always win. Guests now consider:
- Policy flexibility
- Additional value (breakfast, experience, benefits)
- Trust in the hotel brand
A good hotel ecommerce strategy focuses on value, not just discounts.
Direct Bookings Are Starting to Be Seriously Considered
Once, OTAs were the primary choice. Now, many guests are starting to:
- Check hotel websites for price comparisons
- Look for exclusive direct booking benefits
- Be more confident in direct bookings if the process is easy
Hotels that are ready with a hotel ecommerce system will have an easier time winning at this stage. Website appearance, loading speed, and copywriting have a significant impact on booking decisions. Competitive hotels treat their websites like online stores, not just company profiles. This is a modern hotel ecommerce approach that is starting to be widely adopted.
The Impact of Changing Booking Behavior on Hotels
If hotels don't adapt, the risks are:
- High traffic but low bookings
- Over-reliance on OTAs
- Stagnant revenue despite active advertising
On the other hand, hotels that adapt their hotel marketing strategies to guest behavior actually experience more stable revenue. How ecommerceloka Helps Hotels Adapt
ecommerceloka helps hotels understand and respond to changes in booking behavior through:
- Website and booking engine optimization
- Data-driven hotel ecommerce strategies
- Marketing and revenue management synchronization
This strategy helps hotels not only generate bookings but also improve the quality of their revenue. Hotel guest booking behavior has changed, and this shift will continue. Hotels that still rely on outdated strategies will be left behind, while those that invest in the right hotel ecommerce and hotel marketing strategies will be better prepared to face the competition. If your hotel wants to adapt to these changes strategically and sustainably, ecommerceloka is here to partner with you in building a more modern and effective hotel sales system. Contact us now.