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The glamping industry in Bali is facing serious challenges, especially in terms of occupancy rates which have continued to decline in recent months. Although the concept of glamorous camping is very popular with local and foreign tourists, in fact many glamping owners are overwhelmed in maintaining... More
In the hospitality industry, increasing occupancy rates and revenue is a top priority for every hotel. Two common strategies used to boost room sales are discounting and bundling. But which one is more effective? Let’s dive deeper into both approaches—and how platforms like EcommerceLoka... More
In today’s digital age, building brand awareness is one of the most crucial factors for hotels to attract more guests. With increasing competition in the hospitality industry, it's essential for hotels to use every available channel to stand out. One of the most effective tools for this pu... More
In today’s digital landscape, Online Travel Agencies (OTAs) such as Booking.com, Agoda, Expedia, and Traveloka have become vital marketing channels for hotels. These platforms offer global reach and the opportunity to attract guests from around the world.Yet despite the opportunities OTAs... More
The hospitality industry is rapidly evolving, and as we enter 2025, hotel e-commerce strategies are more critical than ever to stay ahead of the competition. With travelers increasingly relying on digital platforms to search and book accommodations, hotels must adopt innovative and data-driven appro... More