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Hotel marketing refers to the strategies and tactics used by hotels to promote their services and attract guests. An effective hotel marketing plan combines both online and offline techniques to drive bookings, enhance brand visibility, and stay ahead in a competitive hospitality market.🔑 Key H... More
Pricing plays a crucial role in a guest's decision to book a stay at your hotel. The way you set and present your rates can significantly impact your revenue—especially when taking into account your competitors and target market. Implementing a solid hotel pricing strategy helps you grow y... More
Every hotel owner knows that effective market segmentation is essential for a successful revenue management strategy. It not only helps you understand guest profiles and booking behavior, but also enables your hotel to meet their needs more efficiently and align your budget with their expectations.... More
The rise of e-commerce continues to reshape nearly every industry—including hospitality. Today, e-commerce is no longer just an option, but a strategic necessity to stay competitive in a digital-first market.In the hospitality industry, online presence plays a crucial role in driving booki... More
Some people like to travel to hotels for various reasons, whether it's for a break, celebrating an event, or for a short stay during a business trip. Whatever the reason for the customer to stay, of course the hotel must ensure that the guest's stay will be useful and memorable. Then how gue... More