The hospitality industry continues to grow rapidly, especially in tourist destinations like Bali. Not only starred hotels, now accommodations such as glamping in Bali are also starting to compete for the digital tourist market share. Amidst increasingly tight competition, hotel and villa owners cannot rely on just one or two online sales channels. In 2025, channel diversification is key.
Here are 7 online sales channels that must be used by hotels, villas, or glamping in Bali to increase occupancy and direct bookings.
1. Official Hotel Website (Direct Booking Channel)
The official website is not only a place for information, but must also be optimized for sales. Make sure your hotel website is mobile-friendly, fast to access, and equipped with an efficient booking engine.
Services from hotel eCommerce services in Bali such as ecommerceloka can help optimize the website so as not to lose out to OTAs.
2. Popular Online Travel Agents (OTAs)
Platforms such as Booking.com, Agoda, and Expedia are still the main sources of reservations. However, in order to perform optimally on OTAs, hotels must master pricing strategies, promotions, and room descriptions.
This is why many hotels are now starting to use eCommerce services to manage OTAs professionally and efficiently.
3. Google Hotel Ads
Google is now the first place for travelers to search for accommodation. With Google Hotel Ads, hotels can appear directly in search results complete with prices and booking buttons.
Services such as ecommerceloka provide Google Hotel Ads management services as part of a hotel's digital strategy in Bali.
4. Airbnb and Alternative Channels
For property types such as villas or glamping in Bali, Airbnb and similar platforms such as Vrbo or Tujia are very effective in attracting international guests. Make sure your property photos and descriptions are optimized to compete in the global market.
5. Social Media (Instagram & TikTok Booking Funnel)
Instagram and TikTok are now the main "storefronts" for young travelers. With the right visual content strategy and CTA, social media can be a powerful sales channel. Many hotels are starting to use eCommerce services to connect their social content with direct booking links (via bio link, story, or DM booking system).
6. WhatsApp Business & Chatbot
More and more guests want to book via chat. Features such as catalogs, quick replies, and chatbots can increase conversions.
7. Meta Business (Facebook Travel Ads Messenger Integration)
Facebook Ads can now be targeted to hotel seekers based on location, budget, and preferences. This platform can be combined with Messenger for direct bookings. Many unique glamping and villas in Bali have utilized this channel through the help of third parties such as ecommerceloka.
Utilizing multiple online sales channels is no longer an option, but a must. Whether you run a small hotel, glamping in Bali, or a luxury resort, the right eCommerce strategy can make a big difference in occupancy.
For those of you who want to focus on operations while still increasing sales, using hotel ecommerce services in Bali such as ecommerceloka is an efficient solution and increases your property revenue.