The glamping trend in Bali continues to grow, becoming a luxury holiday alternative that is increasingly in demand by local and international tourists. However, behind this great opportunity, many glamping managers still rely too much on Online Travel Agents (OTAs) without optimizing direct sales strategies or direct bookings.
In fact, focusing on direct bookings not only saves OTA commission costs, but also strengthens branding, guest loyalty, and long-term profitability. This is where the role of hotel ecommerce services in Bali becomes very important.
1. OTAs Help Exposure, But There Are Commissions
It is undeniable that OTAs such as Booking.com, Agoda, and Airbnb do provide broad exposure for glamping properties in Bali. However, the commission that must be paid can reach 15-25% of each transaction. If you continue to rely on OTAs, your profit margins will become thinner—especially for small properties or boutique glamping.
2. Direct Booking = Full Control
With direct booking, hotel or glamping owners have full control over:
Room rates and promotions
Guest data (for email marketing)
Guest booking experience
Stronger brand positioning
This is a long-term strategy that makes your property more independent and sustainable in terms of business.
3. Website & SEO Are Key
One of the first steps to increasing direct bookings is to have a professional and SEO-friendly website. This is the reason why many property owners work with professional ecommerce services such as ecommerceloka.
With the right SEO strategy, your glamping website can appear on the first page of Google when potential guests search for keywords such as:
"romantic glamping in Bali"
"eco-lodge in Ubud"
"glamping mountain view in Kintamani"
The higher the website ranking on Google, the greater the chance of guests booking directly through your website without going through OTA.
4. The Role of Hotel eCommerce Services in Bali
Managing websites, SEO, OTAs, social media, and Google Ads can be a full-time job. This is why many properties are starting to partner with hotel ecommerce services in Bali that can:
Optimize listings on OTAs
Improve website performance and SEO
Develop digital strategies to increase direct bookings
Manage channels efficiently and professionally
ecommerceloka is one of the services that focuses on assisting hotels, villas, and glamping in Bali to grow online with data-based strategies. If you manage glamping in Bali and feel fully dependent on OTAs, it's time to change your strategy. Build a strong direct booking system with the help of ecommerce services that understand the hospitality industry.
Need help building a digital strategy for your property? ecommerceloka is ready to help hotels and glamping in Bali grow online and increase direct bookings.