In the world of hospitality and glamping, especially in the competitive Bali, being present on the Online Travel Agent (OTA) platform is crucial to increase room sales. However, the big question that often arises is: is it better to manage your own OTA or use hotel OTA management services? This article will discuss the advantages and disadvantages of both and which is more effective for your hotel and glamping ecommerce business.
What is Managing Your Own OTA?
Managing your own OTA means that the hotel or glamping owner directly handles listings on platforms such as Booking.com, Agoda, and Traveloka without the help of a third party. Their duties include updating prices, room availability, handling bookings, promotions, and managing reviews.
Advantages of Managing Your Own OTA:
Full control over prices and promotions.
Save on management service costs because you don't have to pay a third party.
Can learn directly about market behavior and booking trends.
Disadvantages of Managing Your Own OTA:
Requires a lot of extra time and effort.
Risk of human error such as overbooking or wrong pricing.
Requires special knowledge to optimize listings to appear at the top.
Difficult to manage multiple platforms at once efficiently.
What is Hotel OTA Management Services?
Hotel OTA management services are professional services that help hotels or glamping manage OTA listings comprehensively, from setting prices, promotions, updating room availability, to performance analysis.
Advantages of Using OTA Management Services:
Efficient time and energy, so you can focus on guest services.
Listing optimization by experts who understand OTA algorithms.
The risk of error is reduced because of standardized systems and processes.
Can utilize data and insights for more appropriate pricing and promotion strategies.
Increase the opportunity to appear on the first page of OTA and get more bookings.
Disadvantages of Using OTA Management Services:
Additional service fees that must be paid.
Need to choose a trusted and experienced management partner.
There may be a lack of direct control over certain settings.
Which is More Effective for Hotel and Glamping Ecommerce in Bali?
For hotels or glamping in Bali that want to expand their market and increase direct bookings, using OTA management services is usually more effective. Especially for businesses that do not yet have the special resources to manage various OTA platforms optimally.
Solutions such as ecommerceloka are here to help hotel and glamping owners in Bali manage OTAs more easily and in an integrated manner. With the right technology, ecommerceloka makes it easy to synchronize prices, availability, and promotions between various OTAs at once.
Do you want your hotel or glamping business to grow? Consider using professional services to maximize your OTA listings!