The Christmas and New Year season is always a "golden" time for the hospitality industry. Demand increases significantly, guests travel more, and occupancy rates tend to rise. However, increased demand doesn't automatically guarantee skyrocketing hotel revenue. Without the right strategy, hotels can miss out on many opportunities. This is where well-planned hotel marketing, a robust hotel e-commerce system, and support from solutions like ecommerceloka become key to winning.
1. Strengthen Special Christmas and New Year Packages (Festive Packages)
Guests during the holiday season aren't just looking for rooms—they're looking for experiences.
Optimize revenue by creating packages such as:
Christmas Dinner Package
New Year Countdown Package
Room + Breakfast + Festive Dinner
Family Package with Children's Activities
Honeymoon Christmas Escape
Tip: Feature these packages on the hotel's main website, booking engine channels, and all hotel marketing materials, such as email blasts and social media.
2. Utilize Dynamic Pricing Strategies
Demand during Christmas and New Year is highly volatile. Locking prices for too long can cost you potential revenue. Use these mechanisms:
Automatic rate increases when occupancy increases
Minimum stay of 2–3 nights
Early bird rates for early bookings
Last-minute boosters if there's still inventory available
Modern hotel eCommerce systems like ecommerceloka's allow prices to change automatically based on the rules you set, so your hotel doesn't lose momentum.
3. Optimize Direct Bookings
During Christmas and New Year, OTA commission costs can skyrocket. So, encourage guests to book directly through:
Website-exclusive promotions
Direct booking discounts
Free room upgrades
Free late checkout
F&B vouchers
Use a special festive campaign landing page to maximize conversions.
4. Retargeting & Remarketing Are Your Main Weapons
Many potential guests browse without booking. So try activating:
Retargeting Meta Ads
Google Display remarketing
Abandoned cart recovery from booking engines
Automatic WhatsApp follow-ups
This is one of the most effective hotel marketing pillars during the holiday season.
5. Bundle to Increase Revenue
Christmas and New Year revenue isn't just about rooms. Create bundles and upsells:
Spa & massage holiday package
Festive dinner add-on
Airport transfer
Afternoon tea set
New Year Party ticket
Romantic room decoration
With this hotel marketing strategy, you can increase hotel revenue. Use ecommerceloka's system to make it easier for guests to book add-ons on your hotel's booking engine.
6. Maximize Social Media Content for the FOMO Effect
The Christmas and New Year season is a time for FOMO. Use content:
Behind-the-scenes festive preparations
Christmas decoration & countdown videos
Special festive dinner menus
Testimonials from guests who stayed last year
Flash sale promotions
Year-end highlights "2025 Recap"
Strong content = increased website traffic = increased direct bookings.
7. Monitor Daily Performance & Prepare Backup Scenarios
Prices, demand, and traffic during Christmas and New Year change rapidly. Do: Monitor daily occupancy, adjust prices based on forecasts, check advertising budgets and reallocate them if necessary, and monitor OTA and direct channels to avoid overbooking. ecommerceloka provides a comprehensive dashboard to facilitate quick decision-making for hotel revenue and eCommerce teams.
With such high demand, Christmas and New Year's are the perfect time for hotels to significantly increase revenue. The key lies in:
- A hotel marketing strategy that focuses on experience and retargeting
- A hotel eCommerce system that optimizes pricing and conversion
- Utilizing tools and automation from ecommerceloka
If these three elements work in harmony, your hotel will not only be fully booked but also maximize revenue from rooms and the hotel.