Many glamping operators feel they have strong core assets: beautiful natural views, a serene atmosphere, and a unique concept. However, in reality, bookings remain low or unstable. This situation is quite common in Bali, where glamping competition is increasingly fierce. The problem is often not with the product, but with an inappropriate hotel marketing strategy.
A good view is certainly important, but in the world of online sales, a view alone is not enough to encourage potential guests to book.
A Good View Doesn't Guarantee a Booking
A common mistake glamping operators make is relying on visuals without a clear marketing strategy. Many glamping sites look beautiful in photos, but fail to meet the needs of potential guests. As a result, they are attracted to the site but hesitant to book.
In the context of hotel marketing, visuals are merely a gateway. After that, potential guests need a compelling reason to choose one glamping site over another.
Reasons Why Glamping Bookings Remain Low
1. Unclear Market Segmentation
Many glamping sites market to everyone, from backpackers to honeymooners. However, each segment has different expectations and purchasing power. Without clear segmentation, marketing messages become unfocused and difficult to convince potential guests.
2. Irrelevant Marketing Messages
Captions, OTA descriptions, and ad content are often too general. They lack a truly unique selling point. In hotel marketing, the message must answer one important question: why should guests stay here, rather than elsewhere?
3. Price Misaligns with Perception
Glamping prices often don't align with the perceived value. If the visuals, descriptions, and experience don't support the price, potential guests will choose competitors that appear more valuable.
4. Undeveloped Sales Funnel
Many glamping sites expect guests to book immediately after viewing the content. However, guests typically go through a process: viewing, comparing, and then deciding. Without a clear hotel marketing funnel, many potential guests are lost along the way.
5. Minimal OTA & Direct Booking Optimization
A suboptimal OTA listing, incomplete photos, or an unconvincing description can cause a glamping site to lose ground among competitors. Likewise, direct bookings are complicated and slow.
The Role of Hotel Marketing Strategy for Glamping
Glamping is an experiential product. Therefore, hotel marketing for glamping must be able to sell the story, atmosphere, and benefits, not just the facilities. The right marketing strategy will help:
- Attract the right guest segment
- Increase conversion rates
- Reduce reliance on discounts
With a targeted approach, glamping can compete not because of low prices, but because of the value offered.
How ecommerceloka Helps Glamping Sell Better
Through a data-driven approach, ecommerceloka helps glamping managers understand potential guest behavior and develop a more effective hotel marketing strategy. The focus is not only on increasing exposure, but also on ensuring each sales channel is working according to the target market.
With the right strategy, a great view will translate into consistent bookings.
Glamping with a beautiful view doesn't automatically mean it will sell. Without a clear hotel marketing strategy, significant potential can be wasted. With the right segmentation, relevant messaging, and a structured sales funnel, glamping can not only attract attention but also generate bookings.
A strategic approach like that employed by ecommerceloka helps glamping sites maximize their visual potential and generate sustainable sales.